As seen on Antshares/NEO the brand name has a great impact on the currency itself. Smartcash is a great product, but will have certain troubles with registering such a common word like “smart” and “cash” as a trademark. It is crucial to have a internationally protected brand in order to be successful on the next level of business development. Unfortunatly the trademark is already taken. (see here: http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4803:18zilv.3.3 )
This necessity to rebrand smartcash into a community trademark arises out of the need beeing perceived as reliability, fast, and confident.
Therefore we will create the first European Hub Office, where we will steadily work on implementing the product on the everyday money usage in Europe. In the first step we will create an international competition proposal to several marketing agencies in order to investigate target user groups and creating a marketing strategy on base of a new brand.
In November 2018 we will present all the created concepts of the marketing agencies and let the smartcash community vote which brand will win. In fact the Hive Structuring Team will have to accept the vote of the community and rebrand all wallets and websites. But we will support this process with the rebrand bounty for all contributers, wo may apply to us.
LET’s ILLUSTRATE THE WORLD THE POTENTIAL OF SMARTCASH!