This is an updated version of the Reality Check proposal. After having several conversations with members of the Smarthive, I believe that an EXCLUSIVE Reality Check sponsorship makes a lot of sense. This updated proposal is still for 6 months but the amount of content is dramatically increased as a result of the sponsorship becoming exclusive. In addition, we have worked with our production team and have been able to shave an additional $30k off the total cost of the project:
We propose that just as SmartCash is helping to create disruption in the financial world, it also helps to create major disruption in the media world by becoming the exclusive sponsor of “Reality Check w/ Ben Swann.” In order to fit into the SmartCash budget, we are proposing an exclusive sponsorship of Reality Check. SmartCash will be branded and tied to what is one of the most successful news segments in the world. Our hope is to establish and sustain a long-term partnership, and we would be honored to be an ambassador of SmartCash.
Reality Check with Ben Swann is a news and information segment that paved the way in covering stories mainstream media misrepresented or simply deceived the public about in the United States and around the world. In 2016, Reality Check with Ben Swann had 110 Million video views on Facebook and outperformed media giants such as VICE News.
From February to May of 2018 Reality Check with Ben Swann was sponsored by DASH Digital Cash and during that time Reality Check segments garnered over 20 Million views. In addition, our brand partnership with DASH has introduced DASH as a brand to millions of new and potential crypto users.
Deliverables and Funding Breakdown
Reality Check Sponsorship.
◦ SmartCash will be the a sponsor of Reality Check for the duration of this sponsorship.
◦ Estimated 5M video views, 40M social impressions. The estimated video views and impressions do not include views and impressions gained through advertising. Videos will be uploaded to Facebook, YouTube, DTube, LBRY, Amazon Prime, Roku, embedded on Steemit and News Websites. Episode teasers will be posted to Instagram and Twitter. These will be in video or image format.
◦ SmartCash name and logo as part of the animated open for each episode including a verbal announcer who says “Reality Check w/ Ben Swann Powered by SmartCash. Lower third bug. “Ben Swann’s Reality Check Powered By SmartCash” and will be seen on all platforms listed above and more as we expand our network. Dedicated Smartcash Bug on the opposite side of the screen which states “powered by SmartCash throughout the episode. ◦ Link in the description of the Youtube, DTube, and LBRY if available ◦ This will be a non-exclusive sponsorship and will cover one Reality Check per week; Every Tuesday unless the date lands on a US holiday. Then Reality Check’s marketing department will decide what day to release that Reality Check on. ◦ Videos will cover topical US and World issues and will be 2 to 5 minutes long. ◦ A total of 44 episodes will be sponsored. At our current average of 600,000 views per video, we project over 26 million SmartCash branded views of Reality Check
Ben Swann at 3 Crypto/Blockchain events. Ben Swann and team go to one, US based, blockchain conference a month (3 total) to promote SmartCash. Live stream on Facebook and Instagram with SmartCash logo on the screen. Social promotion before and after the event. The events have not been picked yet, and we would love the SmartCash community’s feedback on where in the US you would like us to go.
Ben is already scheduled to speak this July at FreedomFest in Las Vegas. Freedomfest is the “world’s largest gathering of free minds and is independent, non-partisan and not associated with any think tank”. This event includes speakers such as Judge Andrew Napolitano, John Stossel, Peter Schiff and many others.
Mention SmartCash. Ben and team, while being interviewed by other press, will mention SmartCash as an example of the decentralized financial system needed to create and promote independent media.
Every other Sunday Ben and his team will release a “Sponsor Spotlight on SmartCash.” These segments are a powerful way to create adoption of SmartCash. While the branding associated with the Reality Check segments will allow for brand recognition for SmartCash with our audience, these Sponsor Spotlight segments will give an in-depth view of SmartCash to our audience and explain why SmartCash is a vibrant and useful crypto ecosystem. The Sponsor Spotlights have received hundreds of thousands of views. This proposal includes 12 Sponsor Spotlight episodes. We project over 1,500,000 SmartCash sponsor spotlight views.
In total, we project over 30,000,000 video views of SmartCash branded content over a 6 month period.
Release Dates for Reality Check:
August: 7, 9, 14, 16, 21, 23, 28, 30, September: 4, 6, 11, 13, 18, 20, 25, 27, October: 2, 4, 9, 11, 16, 18, 23, 25, 30 November 1, 3, 6, 8, 13, 15, 29 December 4, 6, 11, 13, 18, January 10, 15, 17, 22, 24, 29, 31
Release Dates for Sponsor Spotlight:
August: 12, 26 September: 9, 23, October: 7, 21 November: 4, 18 December: 2, 16, January: 13, 27
Investment: $356,000 paid out over 6 months
Aug. 1st, 2018- $59,334.00
Sept. 1st, 2018- $59,334.00
Oct. 1st, 2018- $59,334.00
Nov 1st, 2018- $59,334.00
Dec 1st, 2018 $59,334.00
Jan 1st, 2019 $59,334.00
We will provide a monthly KPI report. The KPI report will include banner impressions, video plays and reach.
Budgeted Costs Monthly:
$15,000 Researchers, writers, producers, executive producer, social managers, online producer
$12,000 Production Crew (Audio operator, Director, Videographers, Engineers, Video Editors, Video Animator)
$3,000 Graphic Designers
$23,000 Marketing budget
About Ben Swann
I have 20 years of experience in journalism, behind and in front of the camera. I became drawn to covering under-reported issues and events early on in my career, particularly during my time covering the drug war in Mexico when I realized that the war on drugs was being misrepresented and most mainstream media had no interest in upholding their commitment to sharing the truth with the public. I’ve received three Emmy awards and two Edward R. Murrow awards, as well as several AP awards from my time in Texas and New Mexico and Georgia.
I am not new to the cryptocurrency community. I’ve been discussing Bitcoin since 2013, longer and more thoroughly than most journalists in the media, in my own reporting as well as during my appearance at the Texas Bitcoin Conference in 2014. My experience stands in contrast to the majority of mainstream media, which is scrambling to catch up on coverage largely because cryptocurrency has become so accessible and attractive that they can no longer ignore it. However, the majority of media corporations fail to objectively and accurately report on this industry.
Benefit to SmartCash
We have the ability to bring SmartCash to a vastly larger audience than ever before. From February to March of 2018 we had a similar sponsorship agreement with Dash Digital Cash. Without question we brought an enormous amount of attention to the Dash DAO with many media organizations and individuals now aware of the concept of a DAO treasury when they had not been in the past. In addition, we introduced DASH as a brand to millions of freedom and liberty minded individuals. Further, the addition of the Dash Spotlight in the final month of our sponsorship gave our viewers an intimate look at DASH and its benefits not only in terms of a financial option, but also as a way to expanding disruption and freedom throughout the world.
In addition, Reality Check episodes dive into subjects that are embraced and heavily recirculated by an enormous and diverse crowd. This crowd comes from widely varying political, social and geographic backgrounds and they range from individuals who have spent a great deal of their own time on research to individuals who are learning about these subjects for the first time, and the subject of cryptocurrency is no exception. The promotion of SmartCash will fit seamlessly with our reporting: while our audience is diverse, it shares a common passion for disruption in the media as well as a mindset that embraces disruptive technologies like cryptocurrency.
We have the advantage of both a huge audience and existing experience in speaking to the public about cryptocurrency. Using the same footprint that has helped Reality Check and Truth In Media episodes reach hundreds of millions of viewers, we will be able to integrate SmartCash and crypto within our videos as well as bring those topics to live events at a more intimate level with the public. Our audience is comprised of millions of free thinkers and many people who either have or want to adopt cryptocurrency. Many of those individuals know very little about alternative currencies. Our Sponsor Spotlight provides important brand building information for those viewers.
I have been honored over the past 4 months to act as an ambassador for Dash and to introduce the power of Dash Digital Cash to so many people. I now look forward to moving forward as a brand ambassador for SmartCash and introducing millions of people worldwide to the SmartCash community and economy.