Public media (use of television and radio) has been a good innovation and an efficient means of advertising and marketing of businesses, products and services across the world today. Thus, the effects of public media promotion in business growth is inevitable in today’s world and has been the key factor that drive the positive trend of information growth.
After realizing there is little awareness and adoption of SmartCash cryptocurrency in Nigeria, I have decided to create the required mass awareness for SmartCash cryptocurrency and promote its adoption among fellow Nigerians with the power of public media. By this, I have started raising new local Smartcash vanguards and ambassadors who will support me in execution of this project and join the Smartcash mass awareness campaign training. I have equally created a whatsapp (https://chat.whatsapp.com/GlGiGUNaxSAKfRwUo9wELg) and telegram groups purposely for educating and training these new Smartcash vanguards and ambassadors about Smartcash cryptocurrency and the project at hand.
I am a member of the Smartcash community who lives in Lagos State, Nigeria. I have attended some projects and seminars generally on the future of cryptocurrency in Nigeria. In addition, I have been to the streets of Lagos to meet with individuals, firms and business owners to make rapt survey on cryptocurrency adoption and use in Nigeria, with major reference to Smartcash cryptocurrency. However, my study has shown to a great length that Smartcash cryptocurrency adoption and usage is quite low in Nigeria and requires urgent attention.
THE PROJECT (SMS - NIGERIA): WHAT WILL WE DO?
A standard survey of Lagos according to Geopoll Media survey shows that about 78% of the Lagosians own and watches television and about 85% of the population listens to radio which makes these two media, an effective and efficient means of information outreach for Smartcash cryptocurrency. I have intended to run this project for two (2) months with my team members which I am raising and training, and which the continuation of this project in the future will be based on the community’s decisions about the achievements and outcomes of this current proposed project. The project targets the Lagos state residents, business owners, Crypto-enthusiast, firms, merchants, local exchanges and students, all in Lagos State.
This project will feature:
An Eight-weeks “Smartcash Home drive” on the radio
An Eight-weeks “Smartcash TV series” with
A Smartcash Public Seminar/workshop for business owners, firms, local exchanges,
merchants and private individuals in Lagos State.
All video report
of the programs will be shared on all official SmartCash sources. In addition,
written reports will be made and submitted concerning each week media programs.
SMARTCASH HOME DRIVE
drive is a media awareness program that will run for Eight (8) weeks on one of
the most listened-to radio station in Lagos State with a listening population
(traffic) of about two (2) million people according to Geo poll survey. The
program will hold on the radio in the evening at around 5:00-5:30pm, which
revolves around the period Lagosians closes from work and drive home. The
program will hold twice a week on the radio, on Mondays and Wednesdays at the
stated period (5:00-5:30pm).
Smartcash home drive will feature
discussions and enlightment about Smartcash; it uses and adoption; introduction
to Blockchain technology and becoming a member of Smartcash community. In
addition, for the radio programme, the Smartcash theme song by @Marshallife
will play on the radio to lighten up the listeners and promote Smartcash.
Series of questions that borders around Smartcash cryptocurrency, it use and
adoption, blockchain technology and the future of Smartcash cryptocurrency will
be entertained and answered on the radio. In addition, gift of free Smart token
will be given to some listeners based on their contributions to the program, as
this will enhance more participations of people. Website link of the radio show
will be sent to the Smartcash community to enable community members join the
program live and contribute if necessary.
SMARTCASH TELEVISION SERIES
television series is another media awareness program planned to hold on the TV
once a week for Eight (8) weeks. The program will show on Saturdays at around
5:00-5:30pm in the evening, at a time that Lagosians will be at home and would
be on the TV. Smartcash television series will feature discussion and
enlightenment; marketing and advertisement of Smartcash, use and adoption of
Smartcash and becoming a member of the Smartcash community. In addition, we
will invite a merchant/exchange business owner to each weekly TV series to
enhance merchant integration and business conversion services, and gift of free
Smart token will be given to some viewers based on their contributions to the
program, as this will enhance more participation of people.
BENEFITS OF THIS PROJECT TO SMARTCASH
The Eight weeks
public media program (radio and TV) will trigger mass awareness and the name
Smartcash will roam the streets of Lagos in short time, thereby making
Smartcash known and adopted by many.
program will discuss and enlighten the masses of the advantages of Smartcash
over other cryptocurrencies, features and services rendered by Smartcash. By
this, we will also advertise and highlight various Smartcash projects,
products, services and innovations that are not available to other
cryptocurrencies, which includes the Desktop wallet, the Mobile wallet, the
Electrum wallet, the proposed Paper wallet and Hardware wallet, the Smartband,
By issuing of
gift of free smart token as bonus for contributions on the radio, more
smartcash wallet will be created and subsequently, they will be encouraged to
adopt and use Smartcash cryptocurrency.
merchants and exchange business owners to the TV series will help trigger
business adoption and merchant integration as well as exchange and conversion
services for Smartcash in Nigeria.
Public Seminar/workshop for business owners, firms, local exchanges, merchants
and private individuals is intended to raise more vanguards that will be ambassadors
of Smartcash and as well attract and educate more business owners, firms, local
exchanges and merchants on how to key into the evolving cryptoworld by adopting
MEDIA HOUSE PARTNERSHIP
For this project, the support and partnership of
some media houses (a renowned radio and a television station) have been sorted.
These media houses already have our ‘letters of partnership request’ with them
and are ready to cooperate with us in the project execution. The power of
internet radio services added to radio stations services and cable televisions
in Nigeria will enable people within and outside the Lagos states and Smartcash
community members to listen to the radio shows and watch the television series
broadcast. In addition, website links will be sent to the community discord
channel prior to the radio talk shows to enable community members listen to the
All recorded videos of the radio and TV programs, pictures and official reports of this project will be sent to the SmartCash community and other official Smartcash source. Furthermore, Instagram and YouTube will be used to broadcast live videos and do all necessary updates on the great projects happening to enable it be viewed worldwide.
In addition, we will adopt http://smartcashafrica.org for sharing of the information and website links will be sent to the community discord channel prior to the radio talk shows and the TV broadcast to enable community members listen and watch to the programs.