I’m Thiago Contri, CEO of Social Figures, an specialized agency that monitors social networks in order to deliver strategic information to our clients. We service agencies, businesses, legislatures, governments, candidates and consultants who want to understand and relate to their audience through social media. Among many others, we are currently working with UNICEF to identify cases of Zyca Virus and relevant influencers throughout Latin America.
I’ve been introduced to SmartCash a few months ago and loved the project. Following many of the conversations during this time, I could notice some good marketing proposals. Since many things (proposed by us or not) end up happening at the same time, it is very hard to measure how they have increased brand awareness.
My proposal is to implement a real-time monitoring system. We will be able to identify as soon as possible what is happening with SmartCash and other competitors, giving us the ability to change our strategy if necessary.
Fisrt Month - A diagnostic report to be delivered 30 days after approval of the proposal. This report will bring an overview of SmartCash and other 3 competitors on the digital space, indicating the key topics and main influencers for each one.
Months 2, 3 & 4 - Four weekly reports per month, including the following metrics:
- Volume of mentions
- Sentiment chart
- Main posts
- Main topics/subjects
- Volume per social network
- Main influencers
- Insights and actionable recommendations
In total, we will deliver 13 reports during duration of the project (4 months).
- Month 1: $2900
- Months 2, 3 & 4: $3200 per month (this will be broken into 4 milestones)
Prices already include social media monitoring tool fee.
Please find below some examples of a quick study we developed last month.